The Story Behind the Single Biryani: How Mehfil Put Service First, Not Sales.
- Mehfil Group of Restaurants
- Oct 24
- 3 min read
A Humble Idea Born in Narayanguda (2006)
Our journey to becoming a well-loved brand wasn't built on market plans; it was built on observation. Back in 2006, at our very first Narayanguda branch, we saw our local customers, especially the students and young professionals, who loved our Biryani but needed an option that fit a tight, daily budget.
We noticed many were tight on budget, and we knew we had to fix that.
At Mehfil, our belief is simple: The joy of authentic Hyderabadi Biryani belongs to everyone. We felt strongly that no one should compromise their budget or their appetite just to enjoy our taste.
The Single Biryani: Redefining Value, Not Just Portion
This simple desire to serve led to an idea that changed the entire industry: the single biryani.
Back then, the average Biryani plate from competitors cost between ₹120 and ₹150. We made a defining move: we introduced our single biryani at just ₹50 and a full plate for ₹75. This was about making quality food a daily possibility.
The city's response was instant. Everyone loved it. Word-of-mouth spread like wildfire. The single biryani was an instant, overwhelming hit because it offered incredible quality and quantity (a generous 700 grams, including the piece) at a price everyone could afford.
We are truly proud that our decision ultimately benefited every Biryani lover in the city by forcing portions and prices to become more flexible. Within just a few years, our competitors were forced to follow our lead, and the single biryani became the new industry standard.
From Individual Comfort to Collective Joy: The Handi Concept
Our service mentality continued to guide us. We noticed that celebrating with a crowd also needed a better solution. Large catering was complicated, costly, and often lacked the authentic, fresh dum flavor.
The Mehfil Handi: Unwavering Quality and Generosity
We once again decided to lead by introducing the Mehfil Handi format.
This commitment to generosity ensures that even the largest party: serving up to 40 people, receives the same unwavering quality. The secret is that the Handi follows the exact same dum cooking process as the plates served in-store. The method never changes.
The core philosophy remains: We focus on reaching more and more people and sharing our unique taste with them. This continues our legacy of value.
Our Legacy: Built on Service, Sustained by Trust
Mehfil has grown into a widely recognized brand today with 15+ branches and beyond, because we built our foundation on listening to our customers' real needs. Our single biryani still delivers on its original promise, starting today at just ₹130 for that generous 700-gram quantity, offering great quality and unmatched value.
When you search for who started single biryani or who introduced the Handi format, you find the story of a brand that remains humble in its approach and bold in its commitment to serving you first. That commitment to value, forged in 2006, is why you trust us today.
Experience the Innovation Yourself!
Ready to taste the legacy?
Quick Links & Resources
Learn more about us: Mehfil Group
Check our branches : Mehfil Branches