How Mehfil Biryani Stayed Affordable: The Price Secret to High Quality and Value
- Mehfil Group of Restaurants
- 1 day ago
- 3 min read
For over 15 years, the question has been simple: how does Mehfil Group keep its iconic Hyderabadi Biryani affordable for everyone without compromising on the famous taste? CEO Anil Verma recently shared the definitive answer. The secret is not in cutting costs, but in a powerful, sustainable system we call the Mehfil Model.
How the Mehfil Model Controls the Biryani Price
1. Strategic Sourcing: Guaranteeing Freshness, Not Just Savings
Our dedication to providing value for money begins with ensuring the integrity of our ingredients. This process is designed to maximize freshness while optimizing costs.
Direct-to-Source Procurement: We purchase essential ingredients including our specialized spices, high-quality rice, and premium meat directly from the primary source or the farm.
Cutting the Cost Chain: By successfully eliminating various distributors and mediators, we streamline the supply chain. This saves on acquisition costs while, most importantly, securing the freshest ingredients possible. This is how we ensure that our pocket-friendly biryani maintains a consistently premium quality.
2. The Volume Game: Your Loyalty is Our Pricing Advantage
The second, and perhaps most crucial, pillar is our scale. At Mehfil, we play the "Volume Game".
The Multiplication Effect: Our focus on affordability drives incredible word-of-mouth publicity. One satisfied customer brings more, leading to the massive volume of daily orders we process.
Negotiation Power: This high-volume demand gives us immense leverage with our direct suppliers. We approach them and negotiate the terms, offering them the volume they need while strictly maintaining our own quantity and quality standards.
Customer-First Costing: The significant cost savings achieved through this efficient, high-volume operation are directly passed on to you, the customer. This commitment ensures the Mehfil Biryani price remains an unbeatable price point.
Unbeatable Value: Portion Sizes That Satisfy
To deliver true value for money, we never compromise on quantity. We guarantee generous portions that ensure every customer leaves fully satisfied.
Table 1: Individual and Family Packs
Pack Size | Weight (Approx.) | Serving Suggestion | Value Insight |
Single Biryani | Over 650 grams (including rice & accompaniments) | A generous and filling meal for 1 Adult. | Perfect for a satisfying solo meal. |
Full Biryani | Over 1.2 kg | Sufficient for 2 Adults. | A generous serving for a couple or two friends. |
Family Pack | 2.5 kg | Ideal for 4 Adults. | The go-to choice for family gatherings. |
Jumbo Party Pack | 3 kg | Comfortably serves 6 Adults. | The Ultimate Value: Often breaks down to around ₹100 per person. |
Table 2: Catering & Handi Biryani (Bulk Orders)
For larger gatherings, parties, and corporate events, we offer our award-winning biryani in traditional Handi catering packs.
Serving Size | Variety | Approximate Price Range (Per Handi) as on date |
Serves 40 People | Chicken | ₹5,000 |
Mutton | ₹7,000 | |
Vegetarian (Veg) | ₹4,000 | |
Serves 50 People | Chicken | ₹6,250 |
Mutton | ₹8,500 | |
Vegetarian (Veg) | ₹5,000 |
Furthermore, our chefs use a spice blend that makes our food easily digestible, making it a perfect, high-quality meal for your daily routine.
Conclusion: Let's Get Your Mehfil Started!
So, there you have it. The real Mehfil Biryani secret isn't magic; it’s a rigorous system of direct sourcing and an overwhelming volume built entirely on your love and trust. This commitment, established by our founders 15 years ago, is why Mehfil remains synonymous with high quality and the most affordable biryani in Hyderabad and beyond.
When you taste our Biryani, you are not just enjoying a meal, you are experiencing the result of that unwavering dedication to value and taste.
Ready to Host Your Perfect Gathering?
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Learn more about us: Mehfil Group
Watch the full interview here: Watch the full interview here
